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MARKETING ROI

ARE YOU MAKING AN EDUCATED GUESS?

Calculating ROI is the holy grail of marketing, but are your calculations accurate enough? The road to good intentions is often blocked by the frustrating complexity of lag time, disparate data sources and multiple campaigns.

roi

WE MAKE ROI ACCURATE AND SIMPLE – AND IT DOESN’T INVOLVE HOURS OF NUMBER CRUNCHING

By amalgamating your tracking data with behaviour-led marketing automation, ROI calculations become effortless.

This is what happens as a result:

  • You will optimise your marketing efforts and drive down the cost per acquisition.
  • Ad hoc reports and dashboards can be created in minutes.
  • You can calculate the exact cost of each customer, for each campaign, even if sale happens much later via an offline transaction.
  • You’ll demonstrate the impact of marketing spend over the entire relationship with your customer.

ARE YOU WONDERING IF ALL THIS WILL BE DIFFICULT TO IMPLEMENT? IT WON’T BE.

In just one click, you’ll see end-to-end conversion costs and revenue, allowing you to calculate the true ROI of your marketing spend.

The data is already there. Let’s get it working for you.

Find out more about the process or call Bright Dials on 01273 569121

We provide CRM consultancy, migration, project management and marketing services including:

01.

DESIGN

  • Research
  • Tech Stack Assessment
  • Assess existing marketing compliance and provide gap analysis
  • Identify current and future business needs
  • CRM Design
  • Customer Journey Mapping
  • Data Assessment
  • Integration Feasibility
  • Migration Planning
  • Platform Demonstrations
  • Platform feasibility analysis
  • Reporting Requirements

02.

BUILD

  • Project Management
  • Data Cleansing + Enhancement
  • Data Migration
  • CRM Configuration
  • 3rd party or Custom API integrations
  • Sales Pipelines and Lead Scoring  
  • User Configuration
  • Workflow and automation build
  • Form build and integration
  • Connect any third-party platforms
  • Tracking, analytics and custom reports
  • Testing, Training and Go Live
  • Email marketing strategy
  • Email verification 
  • Domain warm up

03.

OPTIMISE

  • CRM Strategy
  • CRM Audit
  • Sales, Marketing and Operational Workflow Design
  • 3rd party or Custom API integrations
  • Data segmentation
  • Data Cleansing + Enhancement
  • Email verification
  • Email marketing strategy 
  • Dynamic content configuration
  • A/B testing 
  • Analytics and insight reporting
  • Staff Training
  • System support 
  • User configuration

READY TO TALK?

We’d love to hear from you. Here’s how you can reach us.
CONTACT US
+44 (0)1273 569121